Santi Martínez
CEO, Partner, Trainer

"Leadership isn’t reserved just for a chosen few – it’s everyone’s vocation"

Santi Martínez was born in Barcelona and moved to Helsinki at the age of 17. He has a master's degree in political science and an MBA. He has trained a large number of people in many countries and industries at companies, NGOs and educational institutions, both public and private. Some of Santi’s major interests are the link between happiness and freedom and issues related to motivation. Besides Virtuous Leadership and FC Barcelona, he is motivated by the colours of autumn in Lapland and the magic of Kenya.

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